News
SEO ’should be remembered in website redesign’
Search engine optimisation (SEO) should be kept in mind at every stage of redesigning a website and there are a number of ways that companies can use it during the process, it is claimed.
Rob Garner, writing for Search Insider, says that in most cases “search engines are still very literal” and content should be positioned to reflect the ways in which people will search.
Keyword research will help in understanding the language that reflects users’ searches, Mr Garner comments.
“Language and keywords impact and guide information architecture and content strategies, among other aspects,” he reveals.
Poll: SEO used by most e-commerce firms
The majority of US e-commerce organisations say they make use of search engine optimisation (SEO) as part of their online strategy, according to a new survey.
Conducted by Practical eCommerce last month, the poll found that 94 per cent of the 117 merchants surveyed said SEO was part of their online marketing efforts, with almost two-thirds suggesting that SEO was responsible for at least half of their website traffic.
Most respondents said they found ethical techniques such as internal linking and keyword-focused content to be the most effective, although the poll also indicated that many e-commerce firms were unable to see the difference between white hat and black hat SEO.
Seven in ten respondents said they saw paid links as an effective SEO strategy, while 53.9 per cent praised the effectiveness of keyword stuffing - both seen as black hat techniques.
